Print Research (magazine ads)

For another part of my research into advertising the band and their music, I looked into magazine articles/ads, and what they were able to do by advertising bands and artists.

On the right shows a magazine advertisement for a new album, which shows clearly the band name, the main image of the advertisement, where to physically purchase the album (in this case, HMV), the iTunes download link and the music labels name. This has helped me try and work out what I want to include within my own print work, as it allows mt to see what other bands within this genre are creating, inspiring me to use some of their ideas and using them within my own work. Alot like most bands now, the band shown in this ad have their own signature font, which they obviously use throughout their work to get them recognized - I'd like to do the same.

To the left is another example of a print advertisement which is in the same genre as the music I am working with, so again, I used this for inspiration for my own work. Like the advertisement above, the same house style is used through the advertisement along with the same font being used to show the bands star image. Again, this pulls in the same audience that bands like to target, the audience that are classed as 'fans' of the music. Again, subtle colours have been used on this magazine advert, which attracts the right type of audience which the band are aiming for (young teenagers, ect). Unlike online advertisements and despatching music online, magazine advertisements tend to target a very niche audience, as a specific type of audience only read hard copies of magazine. This is why I find it important to make the magazine print itself more specific to my audience type, as actual fans of the band/music tend to buy the hard copies of magazines, albums, ect. Although I only intend to create a half page spread, if that for my print work, I'd still like to make it as fitting to my audience type as possible. As more people have access to the internet and as it is becoming more of a popular thing, more people are tending to buy and look at music/music advertisements online, which is why its important for me to put the same amount of detail and information in both as possible. As before, I intend to make both of my print work as redundant to my audience and music genre as possible, yet still managing to make it a bit different to other print work that has been produced before.