Music Video Analysis. "Deftones - Beauty School"

Within the genre of music I am working in, the music videos for these artists are all quite similar, as they have a lot of the same generic similarities. A lot like the 'letlive' music video below, 'Deftones' use quite a quick style of editing, as they use constant jump cuts to show a fast pace of the music video. The style of the music video itself is quite redundant in the way that it uses close up of the band members, and that most of the video is backstage footage of the band themselves, apart from at the end of the video where they include a montage of a live performance. The start of the video shows a slow motion montage of the band walking down a low lit corridor; this connotes the professional feel to the band as they have no emotion on their face, walking slowly to the stage door. As the beat kicks into the music, the drummer starts to play – allowing the audience to see the music, as the video and the music are in time with each other. Like most music videos within this specific genre, Pete Fraser’s theory can be used to show the element of performance, allowing the connection between artist and audience to be present. When this element of performance is shown, the camera cuts to a low angle shot of the band performing, which connotes a sense of power and authority as they perform, as they seem higher than the viewing audience. Like the video for "Letlive. – Renegade 86", there is a very obvious difference between performance and non performance within the video, as the band members completely change personalities from when that are performing to when they’re backstage, which gives the audience an insight to who the artist really are as people, and not so much just artists. Synaesthesia is used again in this music video, as the camera movement throughout is dependent on the band members and what they are doing, for example, when the band members are running through corridors, the camera movements changes from a slow pace into a fast, jump cut montage – this keeps the video up with the music’s fast tempo. High angle panning is used during the performance element of the video, panning quickly above the crowd, which are all of the same age as the target audience, so this enables the audience to relate. Most music videos in this genre of music use stedicam or hand held cameras when filming the live element of performance, as it gives the video a more upbeat feel, quickly jump cutting from one shot to the next. The video ends with the performance itself coming to an end, and therefore we see the end of the music video itself as it fades out to black, finishing on a shot of the lead vocalist finishing the performance.