After finishing my music video, digipak and advert, I decided to evaluate my product by gathering some audience feedback. The first thing I did to get audience feedback was post my finished music video onto the social networking site 'Facebook', I also tagged certain people onto the music video who I thought were the right target audience to watch and evaluate the finished music video. Most of the feedback that I received was helpful to my evaluation, the feedback had a good range of opinions and showed difference of taste within the target audience.
I created a specific group on Facebook called 'Media Studies Focus Group' to which I added who fitted into the target audience (some people who were added weren't even close friends of mine, but they fitted into the target audience.) People who were added into this focus group were mainly aged between 17-21, which is the stereotypical age for an audience who would be 'into' this genre of music. Within this focus group, I decided to post and share my finished music video, the planning for my music video (shot list, ect), the first plans for my digipak and my advert and then the finished versions of my digipak and advert. When I first started uploaded stuff onto this group, I hardly got any response or comments, even when I specifically asked people to comment, which was quite disappointing. As I uploaded more onto this group and more people started joining, then a lot more people started to comment on my work, which allowed me to use their feedback to my advantage. When working on my digipak and my advert, I was able to ask my audience questions and ask for their opinions on different styles and editing techniques, which allowed me to see what they wanted.
When gathering audience feedback on my music video however, I decided to ask people in person to get a better response, as I was able to watch them watch my music video, also getting their physical response to the video. I asked 5 people to watch and give me feedback on my music video in person, as I felt this was enough to show a wide range of opinions. The people I asked to view my video in person were all close friends of mine, which made it easier on me to ask the questions. It also got a better response from them, as they felt more comfortable and relaxed around me. The questions I asked my target audience were the following:-
- Does the performance look convincing?
- Does the music video remind you of any other texts?
- Is the narrative clear from the video?
- What genre of music do you think the music video is suitable for?
- If you could change one thing about the video, what would it be and why?
- "The narrative wasn't clear from the start of the video, but got more and more clear as they video went on. All in all, you've done a great job!"
- "The music video reminds me a lot of Skins!"
- "The music video is very convincing in terms of the way the main role acts and reacts to whats going on, very convincing."
- "Not very convincing towards the end of the video, but the part of the video where the main role is getting ready for her night out, its very convincing."
- "If I could change one thing about your video, it'd be to create more of a party sequence and include more people. Apart from that, it's great!"
I also got some online feedback as I had posted my digipak and my advert designs onto Facebook into the group for some audience feedback, here are some of the comments I received:-
Once again, I had a good mixture of positive and negative comments, even the negative comments were constructive towards my work. Facebook was a great online site to gather information and feedback from my target audience, especially as a group.
Summary of my audience feedback:-
How have my audience been affected by the text?
I'd say that overall my audience enjoyed the music video and were positively effected, as they all reacted in an enthusiastic manner. I was very nervous about showing my audience my work as I didn't them to like the music video as much as they did, but some of the comments I received were very positive. The target audience showed great interest in the narrative structure and the change within the narrative, which was exactly what I wanted.
How did my audience read my text?
I feel like my target audience read the text in the way that I intended for them to read it, the preferred reading. I wanted to show what today's society was like and how they are stereotypically viewed by other age groups, I also wanted to create a party, young vibe throughout my video. I feel that none of my audience were offended by my video, as it was very similar to other mainstream texts, such as 'Skins'. I feel that if I had asked an older, more sophisticated age group to watch my video, they would have maybe been offended and would have had an oppositional reading.
What sort of pleasures are being offered by my texts?
I would say that my three texts offered a range of different pleasures. Firstly, as the people within my music video and print work were in the same age group as my target audience, the audience could then relate to not only the characters themselves, but also the things they were doing within the texts and they way they acted. Another pleasure that could be taken from my texts would be the costume, as again the target audience would dress in the same way as the people within my texts dressed, as it was all very casual wear. Many of the audience enjoy the dressing up and getting ready sequence within the music video, as they could relate to it, especially females.
Summary of my audience feedback:-
How have my audience been affected by the text?
I'd say that overall my audience enjoyed the music video and were positively effected, as they all reacted in an enthusiastic manner. I was very nervous about showing my audience my work as I didn't them to like the music video as much as they did, but some of the comments I received were very positive. The target audience showed great interest in the narrative structure and the change within the narrative, which was exactly what I wanted.
How did my audience read my text?
I feel like my target audience read the text in the way that I intended for them to read it, the preferred reading. I wanted to show what today's society was like and how they are stereotypically viewed by other age groups, I also wanted to create a party, young vibe throughout my video. I feel that none of my audience were offended by my video, as it was very similar to other mainstream texts, such as 'Skins'. I feel that if I had asked an older, more sophisticated age group to watch my video, they would have maybe been offended and would have had an oppositional reading.
What sort of pleasures are being offered by my texts?
I would say that my three texts offered a range of different pleasures. Firstly, as the people within my music video and print work were in the same age group as my target audience, the audience could then relate to not only the characters themselves, but also the things they were doing within the texts and they way they acted. Another pleasure that could be taken from my texts would be the costume, as again the target audience would dress in the same way as the people within my texts dressed, as it was all very casual wear. Many of the audience enjoy the dressing up and getting ready sequence within the music video, as they could relate to it, especially females.
Evidence of some proficient comments. If you had any sense of how audience feedback had been used to shape your products during the research and planning and the construction stages that would be really useful.
ReplyDeleteIf you can link your findings to any specific theories (Uses and Gratifications/Reception Theory) that would be useful too.