Tuesday, 4 December 2012

Music Video: Starting Ideas

For my music video, I plan to make it a lot more narrative based rather than performance based, as my print work was just purely the band and showing elements of performance throughout. The concept for my music video will be based on stereotyping teenagers and the youth of today, and how they are often seen upon in a wrong way, or maybe in some cases, in the right way. The narrative includes the main character, a young female around 19 years old, who goes out on a night out with friends, afterwards waking up the next morning realising what happened and maybe regretting some of her decisions made that night before. Most of the shots will be filmed from her perspective, using a hand held camera for this effect, giving the illusion that the audience will be looking through her eyes. The video will start at her apartment as she is getting ready to go out, which will then carry on to her leaving the house and going out on her night out, finishing with her waking up the next morning. To go alongside the genre of music that I am using and the quick paced narrative itself, I'm going to use jump cuts and quick editing throughout my music video, especially when she is out on the night out itself, as this is where quick editing and jump cuts will be most effective.
From the beginning of this process, my ideas for my music video have changed numerous times, as creating my print work gave me new ideas to work with. I also looked deeper into the genre of music I am working in and the music videos within that genre, which also gave me new conventions of the genre that I could use in my own work, which again, slightly altered my starting ideas for the music video. Watching bands like letlive. and Deftones allowed me to analyse the genre in more detail and watch bands that I not only like, but admire allowed to look into the artist themselves, collecting ideas about how they work and how they perform.

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