Animatic update.

My animatic has been drawn up and finally completed on the 18/12/12, which has helped me plan out my actual production work a lot better, in despite of what I first thought about planning.

Finished shot list.

Location update.

A conversation was had on the 12/12/12 about where me and my model would think about shooting my music video over the phone and Facebook.com, which is when we have came up with a date, time and possible set of locations where we are thinking about shooting. We are also thinking about filming the 'going out' scene of the music video at night, as it will be a lot busier at this time, thus fitting into the busy and lively genre of music I am working in. This will also be helpful as the busy night life around town will help when filming, as I'd like it to look as busy as possible, as I will be using jump cuts and quick editing within my music video to make it look busy and fast paced. As I want to split my music video up into two parts, I'll use different styles of editing and camera shots in both. The beginning of my music video I will edit it a lot slower and film longer shots, as this will contrast with the following part of the film, which will be a lot quicker paced and differently edited.

Model update.

On the 10/12/12, a phone call and meet up was had with Sarah McPhie, my main choice for my model, who agreed to take part in my music video. We met up in Worcester town centre, and discussed ideas for our music video. We have decided to stick with using the documentary style of filming, this way it wil look at lot more real to life. We also discussed other possible participants to take part in the music video, whether that be selected cast, or whether we shoot on location and use people who happen to be there, which is something we're seriously going to have to take into consideration, as this is what our music genre demands through most of the music videos that are created within the genre (for example, the music video for "letlive. - renegade '86" used this technique of filming on their music video, which worked quite effectively.)

Final Digipak

Final Magazine Advert

Costumes, props, models and locations.

For my music video, I plan to make it appear as casual looking as possible, not trying too hard with costume and make up. The reason I have chosen to do this is that I want to make it look as documentary style as possible, following the main character throughout her night out and her morning, giving the effect that the audience will be looking on her life without her knowing. By adding costumes and lots of makeup to my characters, this will appear too staged and perfected, which isn't what I want in my music video. As my narrative moves along in the music video itself to where the main character goes on her night out, then obviously make up and a change of costume will be shown, but it wont be different or far fetched for the narrative or plot. The make up used on the main character will be as natural as possible, using foundation, mascara, eye-liner, eye shadow, blusher, ect. There won't be too much makeup that will be hard to get hold of, as again, it's relatable to the teen audience, so will be easy to get.

The same applies to the props I will be using in my music video, as I will be very minimal on what I use and how they fit into the genre and narrative. I want to go use as little as possible in my music video, as like I've already said, I strongly believe 'less is more' is key when created music videos, especially in this specific genre of music. Following the conventions of this genre of music and the videos in this genre of music, usually all they include is a slight element of narrative and some performance, yet I am going to make my video all narrative, as I made my print work all performance based, showing the artist. The only props I am going to need are alcohol or alcohol bottles, again this could be included in my health and safety list, taking responsibility for myself and my cast if I do decide to use real alcohol. My music video will also be filmed on location, so this could also turn up some risks (being near a road, cars, ect). The first part of my music video will be shot in the main characters bedroom as she prepares to go out, so again, some minor props will be needed her like makeup, costumes, a dressing table and the location itself. Other than that, no other props will really be needed. My main choice for the main role in my music video will be one of my best friends, Sarah McPhie. I have used my friends in past creative projects at college before, which involved filming and creating a film, which didn't go all too well. I know full well that using friends in these types of tasks can be risky, but I am confident in Sarah's abilities and my ability to count on her. The main reason I have chosen Sarah for my main role is that she is an drama student already, so she will have some acting abilities of her own, which she can use in my production work.

The locations for my music video will vary on the filming shoot, as we will travel around either Worcester or Cheltenham town centre whilst filming for my music video, so this will be determined at a later date.

Music Video: Starting Ideas

For my music video, I plan to make it a lot more narrative based rather than performance based, as my print work was just purely the band and showing elements of performance throughout. The concept for my music video will be based on stereotyping teenagers and the youth of today, and how they are often seen upon in a wrong way, or maybe in some cases, in the right way. The narrative includes the main character, a young female around 19 years old, who goes out on a night out with friends, afterwards waking up the next morning realising what happened and maybe regretting some of her decisions made that night before. Most of the shots will be filmed from her perspective, using a hand held camera for this effect, giving the illusion that the audience will be looking through her eyes. The video will start at her apartment as she is getting ready to go out, which will then carry on to her leaving the house and going out on her night out, finishing with her waking up the next morning. To go alongside the genre of music that I am using and the quick paced narrative itself, I'm going to use jump cuts and quick editing throughout my music video, especially when she is out on the night out itself, as this is where quick editing and jump cuts will be most effective.

From the beginning of this process, my ideas for my music video have changed numerous times, as creating my print work gave me new ideas to work with. I also looked deeper into the genre of music I am working in and the music videos within that genre, which also gave me new conventions of the genre that I could use in my own work, which again, slightly altered my starting ideas for the music video. Watching bands like letlive. and Deftones allowed me to analyse the genre in more detail and watch bands that I not only like, but admire allowed to look into the artist themselves, collecting ideas about how they work and how they perform.